====== Promoter / Brand developer (Role) =====
===== Goals =====
  * Send a clear message to the audience of our shows about **what is improvtheater** and who is Rice Cookie
  * Send a clear message to people who have never done improv about
     * what are our workshops about
     * what makes them different from other improv groups
     * what do you need to participate

===== Current logos =====

{{ :branding:screenshot_2020-05-26_20-52-41.png?nolink |}}

===== 9. Atanas #1 ======

{{ :branding:atanas1.jpeg?nolink&600 |}}

===== 11. Atanas #3 ======

{{ :branding:atanas3.jpeg?nolink&600 |}}

===== 12. Atanas #4 ======

{{ :branding:atanas4.jpeg?nolink&600 |}}


==== Texts for the logo =====
   * social improv community
   * improv group
   * FIXME Add more


==== Upload your logo ====
[[https://c.web.de/@609529493773615200/yCxcp28KRGmcmBNtoMQycg|Current logos on web.de]] \\

===== Useful links ====
[[https://www.youtube.com/watch?v=Yce2ZvGeanY|Turn Photos Into Logos with GIMP]] \\
[[https://www.fiverr.com|Fiverr.com Freelance market where logo designs including vector format and social media logos costs USD 200]] \\


==== Tasks ====
FIXME The branding team was agree on the tasks and decisions to take
   * Improve our current logo if necessary
   * design poster for coming shows
   * design flag for putting outside of The Cave and for finding the group when we practice at parks
   * Update the concept for schools and major's office (in German)
   * Update the concept for people who want to try something new
   * Update the concept for people coming to our shows
      * Promote improv as a personal development tool
   * design visit cards for the audience at the shows. It is enough if it has the logo, contact information and a QR Code which points to a page with the locations 
   * Improve the looking and feel of the website
   * Improve the facebook website
   * Improve the description of the meetup group and events
   * Improve the youtube channel
   * FIXME Do we need an instagram channel?
   * <del>buy flag in a Flohmarkt or other object required by the master of ceremonies  </del> 
   * Invite other groups to participate of the shows (when we organize our 2-years-birthday)
   * Promote Rice Cookie online and offline continuously
      * Make a list of places and websites for promotion
         * http://www.theimprovnetwork.org/register/
         * improwiki.de    
         * https://en.wikipedia.org/wiki/List_of_improvisational_theatre_companies
         * other improv websites
      * Define how much time to invest on it
   * Max could ask his British workmates to correct the text


==== Decisions ====
FIXME Complete this section
   * Decide what objects we are going to print our logo and other branding messages on. This impacts on the technique used for drawing a logo
       * t-shirts > Preferred by the community
       * hoodies
       * buttons / badges > It can be too formal
       * Create other marketing material
   * What message to send to different target groups
   * Decide how to promote Rice Cookie

==== Required permissions ====
   * FIXME Member of the ? whatsapp group
   * FIXME Write access to the pages with vision and values.