Promoter / Brand developer (Role)

Goals

Send a clear message to the audience of our shows about what is improvtheater and who is Rice Cookie
Send a clear message to people who have never done improv about
- what are our workshops about
- what makes them different from other improv groups
- what do you need to participate

The branding team was agree on the tasks and decisions to take

Improve our current logo if necessary
design poster for coming shows
design flag for putting outside of The Cave and for finding the group when we practice at parks
Update the concept for schools and major's office (in German)
Update the concept for people who want to try something new
Update the concept for people coming to our shows
- Promote improv as a personal development tool
design visit cards for the audience at the shows. It is enough if it has the logo, contact information and a QR Code which points to a page with the locations
Improve the looking and feel of the website
Improve the facebook website
Improve the description of the meetup group and events
Improve the youtube channel
Do we need an instagram channel?
~~buy flag in a Flohmarkt or other object required by the master of ceremonies~~
Invite other groups to participate of the shows (when we organize our 2-years-birthday)
Promote Rice Cookie online and offline continuously
- Make a list of places and websites for promotion
  - http://www.theimprovnetwork.org/register/
  - improwiki.de
  - https://en.wikipedia.org/wiki/List_of_improvisational_theatre_companies
  - other improv websites
- Define how much time to invest on it
Max could ask his British workmates to correct the text

Complete this section

Decide what objects we are going to print our logo and other branding messages on. This impacts on the technique used for drawing a logo
- t-shirts > Preferred by the community
- hoodies
- buttons / badges > It can be too formal
- Create other marketing material
What message to send to different target groups
Decide how to promote Rice Cookie