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| branding:marketer_role_decisions [2019/11/20 11:57] – luchorobi | branding:marketer_role_decisions [2020/05/26 20:59] (current) – add survey results luchorobi | ||
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| ====== Promoter / Brand developer (Role) ===== | ====== Promoter / Brand developer (Role) ===== | ||
| + | ===== Goals ===== | ||
| + | * Send a clear message to the audience of our shows about **what is improvtheater** and who is Rice Cookie | ||
| + | * Send a clear message to people who have never done improv about | ||
| + | * what are our workshops about | ||
| + | * what makes them different from other improv groups | ||
| + | * what do you need to participate | ||
| + | |||
| + | ===== Current logos ===== | ||
| + | |||
| + | {{ : | ||
| + | |||
| + | ===== 9. Atanas #1 ====== | ||
| + | |||
| + | {{ : | ||
| + | |||
| + | ===== 11. Atanas #3 ====== | ||
| + | |||
| + | {{ : | ||
| + | |||
| + | ===== 12. Atanas #4 ====== | ||
| + | |||
| + | {{ : | ||
| + | |||
| + | |||
| + | ==== Texts for the logo ===== | ||
| + | * social improv community | ||
| + | * improv group | ||
| + | * FIXME Add more | ||
| + | |||
| + | |||
| + | ==== Upload your logo ==== | ||
| + | [[https:// | ||
| + | |||
| + | ===== Useful links ==== | ||
| + | [[https:// | ||
| + | [[https:// | ||
| + | |||
| ==== Tasks ==== | ==== Tasks ==== | ||
| Line 10: | Line 47: | ||
| * Update the concept for people coming to our shows | * Update the concept for people coming to our shows | ||
| * Promote improv as a personal development tool | * Promote improv as a personal development tool | ||
| - | * design visit cards for the audience at the shows | + | * design visit cards for the audience at the shows. It is enough if it has the logo, contact information and a QR Code which points to a page with the locations |
| * Improve the looking and feel of the website | * Improve the looking and feel of the website | ||
| * Improve the facebook website | * Improve the facebook website | ||
| * Improve the description of the meetup group and events | * Improve the description of the meetup group and events | ||
| - | * buy flag in a Flohmarkt or other object required by the master of ceremonies | + | |
| + | * FIXME Do we need an instagram channel? | ||
| + | * <del>buy flag in a Flohmarkt or other object required by the master of ceremonies | ||
| * Invite other groups to participate of the shows (when we organize our 2-years-birthday) | * Invite other groups to participate of the shows (when we organize our 2-years-birthday) | ||
| * Promote Rice Cookie online and offline continuously | * Promote Rice Cookie online and offline continuously | ||
| Line 20: | Line 59: | ||
| * http:// | * http:// | ||
| * improwiki.de | * improwiki.de | ||
| + | * https:// | ||
| * other improv websites | * other improv websites | ||
| * Define how much time to invest on it | * Define how much time to invest on it | ||
| Line 28: | Line 68: | ||
| FIXME Complete this section | FIXME Complete this section | ||
| * Decide what objects we are going to print our logo and other branding messages on. This impacts on the technique used for drawing a logo | * Decide what objects we are going to print our logo and other branding messages on. This impacts on the technique used for drawing a logo | ||
| - | | + | |
| * hoodies | * hoodies | ||
| - | | + | |
| * Create other marketing material | * Create other marketing material | ||
| * What message to send to different target groups | * What message to send to different target groups | ||
| - | * Decide | + | * Decide |
| ==== Required permissions ==== | ==== Required permissions ==== | ||
branding/marketer_role_decisions.1574247459.txt.gz · Last modified: 2019/11/20 11:57 by luchorobi