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branding:marketer_role_decisions [2019/11/26 19:21] – [Tasks] luchorobibranding:marketer_role_decisions [2020/05/26 20:59] (current) – add survey results luchorobi
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 ====== Promoter / Brand developer (Role) ===== ====== Promoter / Brand developer (Role) =====
 +===== Goals =====
 +  * Send a clear message to the audience of our shows about **what is improvtheater** and who is Rice Cookie
 +  * Send a clear message to people who have never done improv about
 +     * what are our workshops about
 +     * what makes them different from other improv groups
 +     * what do you need to participate
 +
 +===== Current logos =====
 +
 +{{ :branding:screenshot_2020-05-26_20-52-41.png?nolink |}}
 +
 +===== 9. Atanas #1 ======
 +
 +{{ :branding:atanas1.jpeg?nolink&600 |}}
 +
 +===== 11. Atanas #3 ======
 +
 +{{ :branding:atanas3.jpeg?nolink&600 |}}
 +
 +===== 12. Atanas #4 ======
 +
 +{{ :branding:atanas4.jpeg?nolink&600 |}}
 +
 +
 +==== Texts for the logo =====
 +   * social improv community
 +   * improv group
 +   * FIXME Add more
 +
 +
 +==== Upload your logo ====
 +[[https://c.web.de/@609529493773615200/yCxcp28KRGmcmBNtoMQycg|Current logos on web.de]] \\
 +
 +===== Useful links ====
 +[[https://www.youtube.com/watch?v=Yce2ZvGeanY|Turn Photos Into Logos with GIMP]] \\
 +[[https://www.fiverr.com|Fiverr.com Freelance market where logo designs including vector format and social media logos costs USD 200]] \\
 +
  
 ==== Tasks ==== ==== Tasks ====
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    * Update the concept for people coming to our shows    * Update the concept for people coming to our shows
       * Promote improv as a personal development tool       * Promote improv as a personal development tool
-   * design visit cards for the audience at the shows+   * design visit cards for the audience at the shows. It is enough if it has the logo, contact information and a QR Code which points to a page with the locations 
    * Improve the looking and feel of the website    * Improve the looking and feel of the website
    * Improve the facebook website    * Improve the facebook website
    * Improve the description of the meetup group and events    * Improve the description of the meetup group and events
-   * buy flag in a Flohmarkt or other object required by the master of ceremonies   +   * Improve the youtube channel 
 +   * FIXME Do we need an instagram channel? 
 +   * <del>buy flag in a Flohmarkt or other object required by the master of ceremonies  </del> 
    * Invite other groups to participate of the shows (when we organize our 2-years-birthday)    * Invite other groups to participate of the shows (when we organize our 2-years-birthday)
    * Promote Rice Cookie online and offline continuously    * Promote Rice Cookie online and offline continuously
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          * http://www.theimprovnetwork.org/register/          * http://www.theimprovnetwork.org/register/
          * improwiki.de              * improwiki.de    
 +         * https://en.wikipedia.org/wiki/List_of_improvisational_theatre_companies
          * other improv websites          * other improv websites
       * Define how much time to invest on it       * Define how much time to invest on it
    * Max could ask his British workmates to correct the text    * Max could ask his British workmates to correct the text
-   * FIXME Do we need an instagram channel? 
  
  
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 FIXME Complete this section FIXME Complete this section
    * Decide what objects we are going to print our logo and other branding messages on. This impacts on the technique used for drawing a logo    * Decide what objects we are going to print our logo and other branding messages on. This impacts on the technique used for drawing a logo
-       * badges+       * t-shirts > Preferred by the community
        * hoodies        * hoodies
-       * print t-shirts+       * buttons / badges > It can be too formal
        * Create other marketing material        * Create other marketing material
    * What message to send to different target groups    * What message to send to different target groups
-   * Decide who to promote Rice Cookie+   * Decide how to promote Rice Cookie
  
 ==== Required permissions ==== ==== Required permissions ====