Promoter / Brand developer (Role)

• Send a clear message to the audience of our shows about what is improvtheater and who is Rice Cookie
• Send a clear message to people who have never done improv about
  • what are our workshops about
  • what makes them different from other improv groups
  • what do you need to participate

Current logos

The branding team was agree on the tasks and decisions to take

• Improve our current logo if necessary
• design poster for coming shows
• design flag for putting outside of The Cave and for finding the group when we practice at parks
• Update the concept for schools and major's office (in German)
• Update the concept for people who want to try something new
• Update the concept for people coming to our shows
  • Promote improv as a personal development tool
• design visit cards for the audience at the shows. It is enough if it has the logo, contact information and a QR Code which points to a page with the locations
• Improve the looking and feel of the website
• Improve the facebook website
• Improve the description of the meetup group and events
• Improve the youtube channel
• Do we need an instagram channel?
• buy flag in a Flohmarkt or other object required by the master of ceremonies
• Invite other groups to participate of the shows (when we organize our 2-years-birthday)
• Promote Rice Cookie online and offline continuously
  • Make a list of places and websites for promotion
    • http://www.theimprovnetwork.org/register/
    • improwiki.de
    • https://en.wikipedia.org/wiki/List_of_improvisational_theatre_companies
    • other improv websites
  • Define how much time to invest on it
• Max could ask his British workmates to correct the text

Complete this section

• Decide what objects we are going to print our logo and other branding messages on. This impacts on the technique used for drawing a logo
  • t-shirts > Preferred by the community
  • hoodies
  • buttons / badges > It can be too formal
  • Create other marketing material
• What message to send to different target groups
• Decide how to promote Rice Cookie

• Member of the ? whatsapp group
• Write access to the pages with vision and values.